I think we need a rebrand...

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What you need to know:

- Location: The Union, Studio 1

- Date: Thursday 20 June 2024

- Time: 10:40 - 11:20

- Presenter(s): Cassie Thornton, Emily De Ritter & Xanthippi Nanou, Exeter Students' Guild

From the presenter:

The session will focus on the recent Exeter Students’ Guild rebrand. We’ll talk about our process, how we managed and delivered the big project internally (with a couple of externals support) from start to finish. About how we thought we needed a rebrand, but that we used student insights and data to drive the whole project and at every stage, rather than based off our assumptions.

As well as learnings and reflections on how to run a great rebrand project (but also being honest where things didn’t go quite right!). This session is aimed at anyone thinking about rebranding, in the midst of one or just interested in the process.

Three things you'll take away

- How to input student feedback into the design and brand process

- Pros and cons of undertaking a rebrand internally

- The importance of taking students on the journey

Levels this session is aimed at:

- Complete beginner - no prior experience of this topic

- Intermediate - some general knowledge/experience

 

🕺Who can come?

Marketing, Comms and Insight professionals from students' unions across the UK and Ireland.

 

🎟️ Do I need a ticket?

Yes! Tickets for the conference are available here.

 

🎤 What type of atmosphere should I expect?

Expect a friendly, open and inclusive space to network, share and learn with likeminded people.

 

♿️ Is the event accessible for all?

Yes, our reception team will be on hand if you need any assistance.

 

☎️ Who should I contact for more information?

For more info about this event, contact Mikey and for any questions about specific sessions, contact Jo Walters.

 

📍Where is The Union?

21 Higher Cambridge Street,

Manchester,

M15 6AD